Video production · Charlotte, NC
A strategy-led video production company. We work out what your video needs to do, make it beautifully, then run the paid campaigns that turn one good film into a channel that keeps producing.
Brands that trust us
How we work
Plenty of companies can point a camera. We start earlier — with what the video is for, who it's aimed at, and how it'll be seen. Then we shoot it, and we can run the campaign behind it.
01
Before anyone picks up a camera: what's the goal, who's the audience, where will this live, and what does success actually look like? Every choice on set comes out of this.
02
Documentary-style filmmaking, start to finish. Crew, gear, direction, and post — cut for every platform you need, in every aspect ratio.
03
Great video that nobody sees isn't worth much. We build, run, and optimize the ad campaigns that get it in front of the right people — and report honestly on what happens.
The reel
Selected work
Case studies
Luxury custom home building
Every project turned into a marketing asset — and the videos about cost outperformed the cinematic ones.
Commercial & residential glass
Six months of building content around the sales process rather than around the camera.
Original series
Charlotte's docuseries. Our own show, made the same way we make everything else — real people, real stories, no script. The clearest proof of how we work.
Watch the series
Services
Everything starts with video. The last two exist to make that video work harder.
01
A story-driven film about your mission, your values, and the people behind the company. The piece you put at the top of your homepage.
Learn more02
High-impact video built to sell a specific offer. Cut for ads, social, and campaigns, in every aspect ratio you need.
03
Your clients talking about what actually changed. Real people, real outcomes — the most persuasive thing you can show a prospect.
Learn more04
Full commercial work from concept through final delivery. Crew, gear, direction, post — you focus on the business.
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Polished video that explains your company, your services, and your team, without sounding like a corporate video.
Learn more06
Complex information broken into content people will actually finish. Built for onboarding and internal growth.
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Great video is only half of it. We build, run, and optimize your Ads and Instagram campaigns — creative, targeting, testing, and honest reporting.
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Identity, design, and a site built to convert. The same story-first thinking applied to your logo, your look, and the page people land on.
Nationwide
Most of our work starts close to home, but plenty of it doesn't. We shoot up and down the East Coast and out to the West, and we handle what comes with it — crew, gear, travel, and permits. You pick the location. We show up ready to roll.
Book a shootLicensed aerial
Aerial footage is only worth having if it was shot legally. We hold an FAA Part 107 Remote Pilot Certificate — the credential required for any commercial drone flight in the US.
No commitment needed
Not every project needs a full strategy engagement. Plenty of our work is a single video — one brand film, one testimonial, one commercial — and we treat a one-off with the same crew and the same standard as anything else. The strategy conversation is on offer, never a requirement.
What clients say
"
Steve is a consummate professional. He was an amazing partner as we were managing the entire process remotely. I was very pleased with the speed and quality of his work.
Patricia Mejia · GoTab
"
Steve is incredibly professional and helped us through the entire process. Prompts for script writing, suggestions on what to wear, where to shoot. Steve is also incredibly responsive and worked on our tight timeline to get this project done. The videos turned out amazing…
Laura Sawyer · Sawyer Creative Co
"
Steve is creative and always thinking of ways to separate our brands from the competitors via video. Professional, always on time and over communicates, which is a huge plus.
Rich Moyer · Hoppin’
Discovery call
No pitch. We'll learn about your brand and your goals, talk through ideas and timeline, and be straight with you about budget.
Prefer email? team@west45.media
