Notes

What we've learnedmaking video work.

Occasional writing on video strategy, what actually performs on paid social, and the parts of production nobody warns you about.

Pricing·9 min read

A real breakdown of industry price ranges, where every dollar goes on a shoot day, and how to get the most video for your budget.

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Strategy·5 min read

Five real signs it's actually time to hire a production company, not just tempting — and what to do if you're not there yet.

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Strategy·5 min read

B2B buyers trust other buyers, not ads. Why a testimonial video does more for your pipeline than almost anything else you could publish.

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Strategy·6 min read

Most testimonial videos ask the wrong question, so they get an answer nobody believes. Here's the question that works instead.

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Paid social·5 min read

Most video ads lose the viewer before the point even starts. Why the opening frame matters more than the budget behind it.

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Strategy·5 min read

A platform-by-platform breakdown for LinkedIn, Instagram, YouTube, paid ads and your homepage — and the one rule to remember.

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Strategy·4 min read

Most business websites are missing the same thing: a short video that tells visitors who you are before they decide to leave.

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